Jones Soda Co. announced the hiring of Darcey Macken as Chief Operating Officer and Eric Schnabel as Chief Marketing Officer, and it doubled its revolving credit facility with Two Shores Capital Corp. from $5 million to $10 million. The leadership appointments bring seasoned experience in consumer packaged goods, brand building, and digital marketing, while the credit line expansion provides the liquidity needed to support product development, capacity expansion, and potential acquisitions.
Macken, formerly the COO of a leading craft‑beverage brand, is expected to streamline operations and drive efficiency across the company’s core soda, modern soda, and adult‑beverage segments. Schnabel, who has led marketing for several high‑growth beverage companies, will focus on expanding distribution, strengthening brand positioning, and accelerating the rollout of new product lines. CEO Scott Harvey said the new hires “add depth of experience that will help us scale our operations and bring fresh ideas to our marketing strategy.”
The credit facility amendment, entered into on December 1 2025, doubles the available borrowing capacity to $10 million. The original $5 million line, established on February 6 2025, was intended to support sales growth in modern soda and adult‑beverage categories. The increase reflects the company’s ambition to fund a broader portfolio of initiatives, including the launch of new zero‑sugar products, expansion into direct‑to‑consumer channels, and the potential acquisition of complementary beverage assets.
Financially, Jones Soda reported Q3 2025 revenue of $4.5 million, up 15% from $4.2 million in Q3 2024, driven by strong demand in core soda and the launch of the Mary Jones ZERO line. Gross margin rose to 28.9% from 21.2% in the prior year, a 10.1‑percentage‑point improvement attributed to a higher mix of high‑margin products such as HD9 THC‑infused beverages, direct‑to‑consumer sales, and fountain‑ready offerings. Net loss narrowed to $0.01 per share versus $0.02 per share in Q3 2024, reflecting tighter cost control and improved operational leverage.
The combined effect of new leadership and increased liquidity signals Jones Soda’s intent to transition from a niche craft‑soda player to a diversified beverage company. The company plans to accelerate growth through product innovation, strategic collaborations—such as the Fallout‑themed Vault‑Tec supply pack—and expanded distribution. Management’s focus on operational efficiency and marketing execution is expected to translate into higher sales volumes and improved profitability over the next 12 months.
The moves position Jones Soda to capitalize on emerging market opportunities while maintaining a cautious approach to cash flow. The doubled credit line provides a buffer against potential headwinds, and the new executives are expected to drive the company toward a more sustainable growth trajectory.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.