Jones Soda Co. introduced Fiesta Jones, a new line of Latin-inspired, lower-calorie fruit-flavored beverages designed for convenience store customers. The line features four vibrant flavors: Watermelon Strawberry, Mango Passion Fruit, Coconut Lime, and Guava Berry.
Each 16 oz resealable aluminum bottle contains just 80 calories and 19 grams of sugar, with no caffeine or artificial colors. This formulation aims to meet consumer demand for sodas with big taste, fewer calories, and a convenient resealable package, filling a market whitespace.
Fiesta Jones is launching in convenience stores this month and will be available through Dot Foods and from DSD or broadline distributors. This initiative marks an opportunity for Jones Soda to establish a strong presence in the c-store channel for the first time in many years, supporting its strategic expansion beyond craft soda roots.
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