Jones Soda Co. announced the release of Jones Zero Cola, marking the company's debut in the zero-sugar beverage market. This new product is part of Jones' strategy to expand into profitable new growth areas.
The zero-sugar beverage market is experiencing significant growth, logging a 13.8% compound annual growth rate. The introduction of Jones Zero Cola allows the company to cater to evolving consumer preferences for healthier options.
Jones Soda also plans to add two other zero-calorie sodas later this year, further expanding its presence in this high-demand segment. This move leverages the brand's reputation for bold flavors while addressing the increasing demand for zero-sugar alternatives.
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