Jones Soda Co. announced a new partnership, being named the official soda of World Pizza Champions, a nonprofit organization of elite pizza professionals. This collaboration aligns Jones with a network tied to hundreds of top-notch pizzerias.
The partnership is expected to open new opportunities for expanding Jones' presence in the foodservice channel. It also aims to broaden the brand's fan base through visibility during World Pizza Champions' competitions, community events, and charitable projects.
As a sponsor, Jones will be featured at the International Pizza Expo in Las Vegas, with its logo displayed on team members' chef jackets. This strategic alliance provides a platform to influence beverage choices at numerous restaurants and potentially add hundreds of new distribution points for Jones' products.
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