Jones Soda Co. announced a new strategic growth initiative that has secured distribution in nearly 2,000 convenience stores, marking its first significant presence in this channel in almost 30 years. This expansion is a major contributor to the company's growth strategy.
The new distribution agreements cover the Fiesta Jones line, Pop Jones functional sodas, and Jones classic sodas. Initial placements include six Circle K divisions, DK Convenience Stores, and other national and regional chains, with shelf resets scheduled for February and March 2025.
Convenience stores account for nearly half of all single-serve retail beverage sales, making this a critical market for Jones Soda. The expansion leverages new product lines like Fiesta Jones, which was developed specifically for the C-store channel with Latin-inspired flavors in resealable aluminum bottles.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.