Jackson National Life Insurance Company recently launched a new digital experience for financial professionals on its website, Jackson.com, on July 22, 2025. This enhanced platform provides personalized content, self-service capabilities, and new tools designed to educate financial professionals on Jackson products that align with client retirement planning goals.
The new digital experience includes a 'Product Match Pro' tool, which assists advisors in identifying suitable products, and offers enhanced self-service options such as a pending new business tracker and claims initial notice. These features aim to reduce pain points and make it easier for financial professionals to conduct business with Jackson.
This investment in technology is expected to deepen existing relationships with advisors and attract new ones, ultimately enhancing distribution effectiveness and streamlining processes. The company sought input from financial advisors during the development process to ensure the updates meet their needs and improve service delivery.
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