Kellanova, Walmart and Indigo Ag announced a new partnership on November 24 2025 to expand regenerative agriculture across Arkansas. The collaboration builds on a four‑year relationship between Walmart and Indigo Ag that has already helped rice farmers supplying Walmart’s Great Value brand reduce emissions by more than 37,000 metric tons of CO₂e, conserve over 11 billion gallons of water and add more than $900,000 to farmers’ pockets.
The partnership operates through Indigo Ag’s “Source by Indigo” program, which provides rice farmers with data, technical support and a financial premium for each pound of rice produced using regenerative methods. The premium funds practices such as improved water management, optimized fertilizer use and crop rotation, all of which enhance soil quality, biodiversity and profitability for farmers.
Kellanova’s involvement expands the program’s reach and aligns with the company’s Better Days promise to support sustainable sourcing and community well‑being. Chief Sustainability Officer Janelle Meyers said, “By joining forces with Indigo Ag and Walmart, we are creating agricultural resilience that increases farmer revenues, advances climate‑smart practices and drives long‑term, systemic impact across the value chain.”
The partnership strengthens Kellanova’s supply chain, improves environmental stewardship and creates long‑term value for the company’s rice‑based product lines. Walmart’s senior director of sustainability, Mikel Hancock, noted that the expanded collaboration supports the retailer’s goal to protect, manage or restore 50 million acres of land by 2030. Indigo Ag CEO Dean Banks added, “We are proud to work with partners like Kellanova and Walmart to create measurable impact for farmers in Arkansas, safeguarding water resources, improving soil health, reducing emissions and supporting farmers.”
Kellanova’s Q3 2025 results—net sales of $3.26 billion, EPS of $0.94 beating estimates by $0.07, flat organic revenue growth and a decline in volumes—show the company’s ability to invest in sustainability initiatives while maintaining profitability. Walmart’s Q3 2025 performance, with $179.5 billion in revenue and a 34.2% jump in net income, demonstrates the retailer’s strong financial position to support large‑scale regenerative programs.
The partnership signals a deepening commitment to regenerative agriculture, offering a scalable model that could drive future growth for all three companies and align with investor focus on sustainability and supply‑chain resilience.
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