Cartrack, a leading SaaS fleet‑management platform and a subsidiary of Karooooo Ltd., has entered into a partnership with Volkswagen Group Info Services AG that will embed real‑time vehicle data from Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Audi, Škoda, SEAT, and CUPRA models directly into the Cartrack dashboard. The integration will provide fleet managers with OEM diagnostic information—such as warning lights, mileage, and fuel levels—without the need for additional hardware, as the vehicles already contain the necessary telematics.
The move expands Cartrack’s OEM data ecosystem and gives the company a competitive edge over other telematics providers that rely on third‑party data feeds. By delivering native data from a major automotive group, Cartrack can offer deeper insights and proactive maintenance alerts, which are key drivers of customer retention and upsell opportunities. The partnership is expected to streamline operations, improve driver safety, and reduce fuel costs for Cartrack’s more than 125,000 commercial customers across Europe.
Strategically, the partnership aligns with Karooooo’s focus on accelerating adoption in high‑growth European markets. It opens a new channel for upselling advanced analytics and AI‑powered video solutions to an established customer base that already uses the Cartrack platform. The integration is positioned as a significant revenue‑growth lever that supports the company’s Rule‑of‑60 growth trajectory and long‑term profitability goals.
Richard Schubert, Group COO at Cartrack, said the partnership is a “significant milestone in expanding our OEM data ecosystem.” He added that the embedded telematics will help customers “optimise fleet efficiency, simplify operations, and accelerate their digital roadmap.” Lasse Schmidt van Hülst, Lead Sales at Volkswagen Group Info Services AG, noted that the collaboration “provides innovative, data‑driven mobility solutions for fleet operators in Europe.”
Overall, the partnership is expected to enhance customer satisfaction, reduce churn, and create cross‑sell opportunities for Cartrack’s Cartrack Tag and other asset‑tracking products. By leveraging Volkswagen Group’s extensive vehicle network, Cartrack is poised to strengthen its market position and drive sustainable revenue growth in the European fleet‑management sector.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.