Karbon‑X Corp. announced a new sustainability partnership with Hockey Canada, the governing body for the sport in Canada, on November 12, 2025. The deal will embed verified carbon‑offset contributions into select event tickets and grassroots registration programs, allowing fans and participants to support Canadian climate projects directly through their purchase of hockey tickets.
Under the multi‑year agreement—likely a two‑year term—Karbon‑X will receive a share of the contributions collected from ticket sales and registration fees. While the exact financial terms are undisclosed, the partnership is designed to generate a new revenue stream for Karbon‑X and to increase the visibility of its carbon‑credit platform across a national fan base that spans more than 1.5 million registered players and millions of spectators.
The partnership aligns with Karbon‑X’s strategy to expand its presence in the sports and entertainment sector, a key growth area for the company’s vertically integrated climate‑solutions business. In Q1 2026, Karbon‑X reported revenue of $35.7 million, a 27,883% year‑over‑year increase from $127,429 in Q1 2025, driven by global expansion of its carbon‑credit trading operations and the acquisition of ALLCOT Group. The company’s net loss of $2.6 million in the same quarter reflects heavy investment in marketing, salaries, and professional fees as it scales its platform.
Matt Kauffman, Executive Vice President of Sports and Entertainment, said, “Hockey is part of Canada’s identity—it’s more than sport; it’s community, commitment, and connection. By embedding sustainability into Canada’s game, we’re showing how purpose and performance can work together, driving measurable progress on and off the ice.” Dean McIntosh, SVP, Revenue, Fan Experience and Community Impact for Hockey Canada, added, “As we work toward hosting more sustainable events, Karbon‑X will play an important role in helping us accomplish that and raise awareness of our collective sustainability efforts.”
Hockey Canada has a strong sustainability track record, having earned a gold certification from the Council of Responsible Sport for the 2025 IIHF World Junior Championship. The partnership is a milestone for both organizations, reinforcing Hockey Canada’s commitment to environmental stewardship and providing Karbon‑X with a high‑profile platform to demonstrate the impact of its verified carbon‑offset solutions.
Overall, the partnership represents a significant step for Karbon‑X in leveraging a national sports brand to accelerate adoption of its carbon‑credit platform, while also supporting Hockey Canada’s sustainability agenda. The collaboration is expected to generate new revenue from ticket‑based contributions and to enhance Karbon‑X’s visibility in a market poised to exceed $100 billion by 2030.
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