KeyBank and the Buffalo Sabres announced a 10-year extension of their arena naming rights deal, ensuring the venue will retain the 'KeyBank Center' name through the 2035-36 season. This extends a partnership that began in 2015, reinforcing KeyBank's long-standing commitment to the Western New York community.
Beyond the arena naming rights, the expanded partnership will see KeyBank become the team's away helmet sponsor starting in the 2025-26 season. This increased brand visibility is a significant marketing benefit for KeyBank.
The collaboration also includes the launch of the 'HocKey Assists Community Program,' which will focus on initiatives in education, small business growth, and neighborhood engagement. This program underscores KeyBank's dedication to social impact and community development in the Buffalo region.
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