KeyBank announced a dynamic new partnership with Jeremiah Smith, wide receiver for The Ohio State Buckeyes, to launch 'The KeyBank Financial Playbook' campaign. This social-first initiative aims to empower young audiences with financial knowledge through engaging, football-themed content.
The collaboration combines Smith's athletic achievements and rapidly growing social media presence with KeyBank's commitment to financial wellness. This unique platform is designed to reach younger demographics and sports fans across Ohio and beyond.
The partnership includes exclusive rights to Smith's name, image, and likeness in the banking category, along with support for KeyBank's charitable initiatives. This strategic move enhances KeyBank's brand visibility and community engagement, particularly in its home state of Ohio.
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