KeyBank announced that its EasyUp® tool, launched in August 2019, has helped clients collectively save over $182 million as of July 31, 2025. This financial empowerment tool automatically transfers a user-selected amount, up to $5, from debit card purchases into a linked KeyBank savings account.
The program demonstrates that small, consistent actions can lead to meaningful financial progress, with the average EasyUp® user saving $490 per year. The tool is available through KeyBank's online and mobile banking platforms, simplifying the savings process for clients.
Jeannie Fanning, Director of Consumer Bank Relationship Growth at KeyBank, emphasized that EasyUp® is more than just a savings tool; it's a way to help clients on their financial journeys. It also contributes to KeyBank's relationship benefits program, further strengthening client loyalty and engagement.
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