A.1., known for its iconic steak sauce, has launched A.1. Steakhouse Butter, marking its first innovation outside the sauce bottle in over five years. This new product combines creamy butter with the signature A.1. Steak Sauce and fresh herbs, aiming to bring steakhouse-quality flavor to home cooking.
The introduction of A.1. Steakhouse Butter is a direct response to a growing consumer trend of crafting butter-based recipes for steaks and the demand for restaurant-quality flavors at home. The product is designed for convenience, offering bold flavor without the need for a recipe.
Available online and rolling out to retailers nationwide in 3.5oz tubs for $4.99, this launch represents Kraft Heinz's strategy to expand its offerings and leverage its established brands in new categories. The company is focusing on meeting evolving consumer preferences for enhanced meal experiences.
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