Capri Sun has launched its first single-serve bottle in more than 20 years, offering a new resealable format for its iconic juice. The 12-ounce bottles, equivalent to two pouches, are available in popular flavors like Fruit Punch, Pacific Cooler, and Strawberry Kiwi.
This innovation is designed to meet the evolving needs of busy, on-the-go families and expand Capri Sun's presence in convenience stores, a channel where it was previously less available. The bottles are made with all-natural ingredients, no artificial dyes, and no artificial sweeteners, consistent with the pouch products.
The launch responds to significant consumer demand, with 76% of suggestions received by the Capri Sun call center between 2020 and 2023 requesting a larger product size. This strategic expansion aims to bring Capri Sun's trusted flavors to more occasions and consumers.
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