Claussen has launched 'Just The Brine,' a limited-edition 8oz bottle of pickle brine, directly responding to thousands of fan requests after a viral social media video. This marks the brand's move to offer its signature brine as a standalone product.
The product is timed for St. Patrick's Day celebrations, positioning the brine as both an 'Ultimate Mixer' for cocktails and a 'Next-Day Electrolyte' boost. This innovative offering caters to the growing cultural trend and demand for pickle-flavored spirits and mashups.
Starting March 14, 'Just The Brine' six-packs will be available via GoPuff in New York, Chicago, and Boston, with opportunities for fans nationwide to score a duo pack online. This launch is the latest in a series of bold offerings from Claussen, including pickle-flavored sparkling wine cocktails and pickle cupcakes.
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