Crystal Light has launched Crystal Light Vodka Refreshers, marking the powdered beverage brand's entry into the ready-to-drink alcoholic cocktail market. This move responds to nearly one-in-five Crystal Light fans using the product as a cocktail mixer.
The new Vodka Refreshers are positioned as the lowest-calorie ready-to-drink cocktail on the market, offering a 77-calorie, zero-sugar beverage with 3.8% ABV. They are crafted with Crystal Light's signature flavors, triple-filtered vodka, and light carbonation, launching with Wild Strawberry and Lemonade.
This strategic expansion aims to revolutionize the hard seltzer category by meeting consumer demand for lighter, lower-alcohol options that do not compromise on taste. Crystal Light Vodka Refreshers will initially hit shelves this month at select retailers in the Northeast U.S. region in four-packs for $9.99, with plans for broader expansion in 2026.
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