HEINZ has announced a collaboration with award-winning music producer Mustard, launching the 'Mustard x Mustard' collab. This partnership will feature an all-new, limited-edition HEINZ product, mixed by Mustard himself, marking the first time the brand has co-created a new sauce in the U.S. in nearly a decade.
Mustard, whose real name is Dijon, has been named HEINZ's first-ever Chief Mustard Officer. In this role, he will be integral to the collaboration, including remixing exclusive recipes and hosting events throughout 2025.
The collaboration bridges the worlds of music, culture, and culinary excellence, leveraging Mustard's established vision and his known love for HEINZ. This initiative aims to engage fans and expand the HEINZ brand's presence in popular culture.
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