HEINZ has launched a new, limited-edition product called 'HEINZ Chip Dip,' featuring its unmistakable ketchup in a wide-mouth jar designed specifically for dipping potato chips. This offering aims to encourage consumers to pair ketchup with potato chips, a less common practice than with French fries.
Rolling out in time for National Potato Chip Day on March 14, the limited run will serve as a test to determine if the brand will add the jar offering to its permanent portfolio. The 'Chip Dip' package includes a HEINZ ketchup bottle, a wide-mouthed glass dipping jar, and a bag of potato chips.
This initiative is part of HEINZ's strategy to test small batch innovations and gather real-time feedback from fans before wider market introduction. Consumers are encouraged to share their feedback on social media using #HeinzChipDipChallenge.
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