HEINZ has launched a limited-edition 'HEINZ MustAAAAAARD,' a smoky and sweet chipotle honey mustard co-created with music producer Mustard. This product marks the first national innovation for HEINZ Mustard in nearly a decade and the first time the brand has co-created a new sauce with a partner in the United States.
Mustard, in his newly appointed role as the brand's first-ever Chief Mustard Officer, handpicked each flavor and ingredient for the sauce. The 'MustAAAAAARD' blends real chipotle peppers with a touch of honey, offering a bold spin on HEINZ's classic mustard.
Starting June 25, 2025, HEINZ MustAAAAAARD will be exclusively available at Buffalo Wild Wings locations nationwide for an initial period, with free bottles offered to customers ordering beef menu items. Following this, it will roll out nationwide at Walmart.com, Target, 7-Eleven, and Amazon, while supplies last.
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