JELL-O has launched its first-ever plant-based chocolate pudding, made with oat milk, marking Kraft Heinz's initial entry into the plant-based desserts category. This new product aims to deliver the signature creamy texture and rich chocolate taste in a lactose-free and vegan format.
The innovation addresses the growing demand for dessert options that fit evolving dietary needs, as nearly two million U.S. children have milk allergies and over 30% of Americans are lactose intolerant. The plant-based desserts category is experiencing double-digit growth.
JELL-O selected oat milk, the fastest-growing dairy alternative, for its creamy consistency and mild flavor, allowing the brand to recreate its classic taste. This launch underscores Kraft Heinz's commitment to meeting consumer needs across its portfolio without sacrificing taste.
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