Kool-Aid has announced a collaboration with Nike for the 'Nike x Kool-Aid Ja 2' sneaker collection, featuring NBA star Ja Morant. This partnership blends sneaker culture, self-expression, and nostalgia with vibrant colorways inspired by Kool-Aid flavors.
The collection will have two drops, with the first in May and a second in July, featuring performance and personality details. Morant's personal childhood memories of Kool-Aid inspired the sneaker designs.
To celebrate the launch, Kool-Aid is introducing a limited-edition 'Mix nā Kicks' flavor pack, its first new offering in over five years. This pack allows fans to mix and match iconic flavors, tapping into a trending behavior of combining flavors to create unique drinks.
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