On October 8, 2025, Kraft Heinz Canada announced a new multi‑year partnership with Maple Leaf Sports & Entertainment (MLSE). The deal brings HEINZ ketchup and mustard back to MLSE venues, including Scotiabank Arena, BMO Field, and Coca‑Cola Coliseum. The partnership introduces new condiment stations featuring innovative ketchup and mustard taps for fans.
The announcement follows the first game of the NHL season, with the Maple Leafs taking the ice on the same week. The partnership positions HEINZ as the official ketchup of the Toronto Maple Leafs and Toronto Raptors for the 2025‑2026 season and beyond. It expands the brand’s presence in Canada’s largest sports market and provides a high‑traffic platform for consumer engagement.
For Kraft Heinz, the partnership offers a strategic channel to increase sales volume and brand visibility in the live‑event segment. The multi‑year agreement is expected to drive incremental revenue from condiment sales and strengthen the company’s footprint in the Canadian market. The deal also aligns with KHC’s broader strategy to grow its Away From Home business and enhance brand exposure in high‑visibility venues.
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