Kraft Heinz has announced that it will immediately stop launching new products with artificial colors in the United States and aims to eliminate synthetic dyes from all existing U.S. items by the end of 2027. This decision follows growing consumer concerns and increased scrutiny from the U.S. Department of Health and Human Services.
Pedro Navio, North America president at Kraft Heinz, stated that nearly 90% of the company's U.S. products are already free of FD&C colors. For the remaining products, the company plans to remove, replace with natural alternatives, or reinvent colors.
This strategic shift builds on Kraft Heinz's previous efforts, such as removing artificial colors from Kraft macaroni and cheese in 2016. The company has made over 1,000 recipe changes in the past five years to improve product nutrition, including reducing sugar, salt, and saturated fat.
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