Packaged food giant Kraft Heinz has stated its 'Away From Home' foodservice unit is an integral strategic building block for growing its business. This focus aims to raise brand awareness and expand market reach beyond traditional retail channels.
The company is actively 'betting big' on reaching consumers in out-of-home settings, indicating a significant allocation of resources and strategic attention to this segment. This approach is intended to drive overall business expansion.
This strategic emphasis reflects Kraft Heinz's efforts to adapt to evolving consumer habits and diversify its revenue streams. By strengthening its presence in foodservice, the company seeks to enhance its market position and long-term growth prospects.
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