Kraft Heinz has sold its Italian baby and specialty food business to Italy-based NewPrinces. The divestiture includes five brands: Plasmon, Nipiol, and Dieterba infant food, along with the gluten-free brand Biaglut and low-protein products sold under the Aproten brand.
This transaction represents a strategic move by Kraft Heinz to streamline its global portfolio and focus on core, higher-growth categories. The Plasmon brand was previously reported to be up for sale, with Kraft Heinz working with an investment bank on the process.
The sale allows Kraft Heinz to reallocate resources and capital towards other strategic priorities. NewPrinces' acquisition of these brands is expected to strengthen its position in the Italian food market.
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