Kraft Mac & Cheese is implementing a new strategy focused on 'flavor drops' and new shapes to maintain its market dominance. This approach is inspired by hip streetwear companies, aiming to create excitement and engagement with consumers.
The 87-year-old brand is adapting its product development to cater to evolving consumer preferences for novelty and customization. This includes introducing unexpected and crave-worthy new flavors and formats.
This strategic shift reflects Kraft Heinz's broader ambition to drive innovation and respond to market trends. By continuously refreshing its core offerings, Kraft Mac & Cheese seeks to strengthen its position in the competitive packaged food market.
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