KRAFT Mac & Cheese has launched its first-ever Everything Bagel flavor, a direct result of its 'Fan Flavorites' program. This new offering blends the popular seasoning with the brand's signature cheese sauce.
The launch is part of a new, flavor-focused innovation strategy Kraft is piloting over the next year, aiming to bring unexpected and crave-worthy new flavors to market rapidly. The flavored mac & cheese category has outpaced total category growth by seven times over the past five years.
This ultra-limited run will be available exclusively on Walmart.com, with nationwide pre-sale beginning November 25. Fewer than 15,000 boxes will be released, representing less than two percent of the brand's daily sales of Original KRAFT Mac & Cheese.
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