Lunchables has launched new Lunchables PB&J, introducing the first-ever dippable, no-thaw crustless peanut butter and jelly sandwiches. This innovation aims to provide convenience for parents and customization for kids, addressing the common issue of thaw time with existing frozen PB&J offerings.
The product includes two crustless peanut butter sandwiches per pack, with a side of grape or strawberry flavored dip, designed for optimal dipping. It contains no artificial colors and is ready-to-eat straight from the refrigerator, eliminating the 30-60 minutes of thaw time typically required.
This launch reinforces Lunchables' mission to reinvent the refrigerated category and is part of Kraft Heinz's broader ambition to drive $2 billion in incremental sales through innovation by 2027. To celebrate, Lunchables reunited hip hop legends Lil Jon and Twista to remix their nostalgic 'Peanut Butter Jelly Time' song.
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