Oscar Mayer has debuted the 'EveryBun' Pack, offering a combination of traditional wieners and plant-based hot dogs in a single package. This innovative product aims to cater to diverse dietary preferences, including the over 20 million Americans who identify as vegetarian or vegan.
The launch addresses the challenge hosts face in satisfying both meat lovers and plant-based guests during summer grilling season. By providing both options, Oscar Mayer seeks to offer convenience and inclusivity for various consumer needs.
This product introduction reflects Kraft Heinz's ongoing efforts to meet emerging consumer trends and expand its portfolio with more vegetarian options. It is a strategic move to capture market share in the growing plant-based food segment while maintaining its traditional offerings.
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