Health and Human Services Secretary Robert F. Kennedy Jr. is targeting a decades-old food safety provision, instructing the Food and Drug Administration to consider changes to the 'generally recognized as safe' (GRAS) rule for food additives. This rule currently allows companies to determine if many food ingredients are safe without direct FDA approval.
Kennedy is also reportedly pushing for the removal of artificial dyes from the food supply, aiming for their elimination before he leaves office in 2028. This initiative is part of a broader 'Make America Healthy Again' platform.
These potential regulatory changes could significantly impact Kraft Heinz and other food manufacturers, requiring reformulation of products that currently use synthetic dyes or ingredients deemed GRAS. The FDA had previously announced a plan to phase out petroleum-based synthetic dyes by the end of next year.
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