VELVEETA has launched 'Vel2Go,' its first single-serve offering, introducing limited-edition packets of Velveeta cheese into the condiment aisle. This move allows consumers to enjoy Velveeta's cheesy goodness on-the-go, anytime and anywhere.
The launch addresses a consumer trend where one in four millennials and Gen Z bring their own condiments to elevate everyday meals, but cheese lovers lacked convenient options. Vel2Go aims to fill this gap, making it easier to add Velveeta to various foods like drive-thru fries or stadium hot dogs.
Vel2Go is available for a limited run on Walmart.com for $5.91, including three cartons with four packets each. This innovation reinforces VELVEETA's efforts to expand into new formats and encourage consumers to embrace 'La Dolce Velveeta' by indulging in outrageous pleasure.
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