Nextdoor Holdings, Inc. released its new product redesign, dubbed 'NEXT,' in the U.S. on July 15, 2025, marking the most consequential overhaul of its core platform to date. This transformation shifts Nextdoor from an intent-focused utility to a discovery-centric network, aiming to make it a more indispensable part of daily local life. The redesign focuses on three core pillars: Alerts, News, and Faves.
The 'NEXT' experience integrates richer local content, including real-time Alerts from trusted sources like Samdesk and The Weather Company, and News from over 3,500 local publishers across the U.S., UK, and Canada. A new 'Faves' section leverages AI technology to distill 14 years of neighbor insights into community-powered local recommendations, enhancing local discovery.
This strategic pivot is designed to deepen user engagement and unlock new monetization opportunities for advertisers. The new Nextdoor also offers additional avenues for brands to connect with highly engaged local communities, combining national reach with local relevance. ClassPass is an exclusive advertising partner supporting this launch.
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