Kaltura, Inc. released a new report titled 'The Marketing Power of Video-Based Experiences and AI in 2025,' examining current trends in marketing strategies. The study found that 71% of marketers are increasing their investments in video-based experiences.
This increase in video investment occurs despite a general decline in the effectiveness of other marketing channels. Marketers are prioritizing video for lead generation, knowledge sharing, content repurposing, and brand awareness.
The findings indicate a significant shift towards digital experiences, such as webinars, virtual events, and community hubs, driven by the need for more engaging and effective communication. This trend aligns with Kaltura's focus on its Video Experience Cloud and AI-infused solutions.
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