CarMax announced on November 18, 2025 that it is launching an at‑home pickup service and a new Offer Watch tool, adding a fully door‑to‑door solution to its existing online appraisal and in‑store sales channels.
The at‑home pickup service allows customers to sell their vehicles from their home or office. A CarMax associate visits the customer’s location to verify the offer, complete paperwork, and collect the vehicle. The service is available to most customers nationwide, though availability and a small fee vary by region. The move is designed to reduce friction for sellers and to capture a segment of the market that prefers a fully digital experience.
Offer Watch provides monthly, data‑driven estimates of a vehicle’s value based on market conditions, projected mileage, and recent offers. Customers can use the tool for free and are not obligated to sell; they must refresh their offer to redeem it. The tool is intended to help owners time their sale for maximum value, complementing CarMax’s broader strategy of giving customers more control over the selling process.
CarMax’s launch comes amid declining same‑store sales and increasing competition from online‑only dealers such as Carvana and Vroom. By extending its omnichannel platform to include at‑home pickup, CarMax aims to differentiate itself and retain market share. The company’s CEO, Bill Nash, said the initiative “reinforces our commitment to a seamless, customer‑centric experience that blends digital convenience with the trust of a physical dealership.”
The announcement also follows a class‑action securities lawsuit alleging that CarMax overstated growth prospects between June 20 and September 24, 2025. While the lawsuit is unrelated to the new services, it underscores the importance of transparent communication as the company expands its digital footprint.
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