Kroger Boosts Loyalty Program with Disney Streaming Options

KR
October 01, 2025

The Kroger Co. announced on October 8, 2024, that its 'Boost by Kroger Plus' annual memberships will now include Disney streaming options. This new benefit allows members to select a complimentary subscription to Disney+ Basic (With Ads), Hulu (With Ads), or ESPN+.

Annual members paying $99 will receive a complimentary subscription for the duration of their membership. Members on the $59 annual plan can choose a one-time six-month subscription or upgrade to the $99 plan for ongoing access.

This collaboration with Disney aims to enhance the value proposition of the Boost loyalty program, which already offers savings on fuel and groceries. The addition of streaming benefits is designed to increase member engagement and attract new subscribers to Kroger's ecosystem.

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