The Kroger Co. discontinued its 'Kroger Ship' service, an online third-party marketplace that offered home delivery of non-grocery products, as of March 2025. The company announced this change on May 13, 2025, directing customers to its existing pickup and delivery services.
Kroger Ship allowed customers to order groceries and other products from outside merchants for home delivery. The decision to shut down this service indicates a strategic move to streamline Kroger's e-commerce operations.
This withdrawal from a specific online segment suggests a focus on optimizing its core digital offerings, particularly its established pickup and delivery services. The company aims to concentrate resources on areas that align more closely with its primary grocery business.
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