The Kroger Co. announced on May 1, 2025, the national rollout of Beyond Meat's Beyond Chicken products to over 1,900 Kroger stores. This expansion significantly increases the availability of plant-based protein options for Kroger customers.
This initiative aligns with the increasing consumer demand for plant-based alternatives and healthier food choices. By offering Beyond Chicken, Kroger aims to cater to a broader customer base, including those seeking meat-free options.
The widespread distribution of these products across Kroger's extensive store network is an operational milestone. It reinforces Kroger's commitment to diversifying its product offerings and staying competitive in the evolving food market.
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