36Kr Holdings Inc. announced its unaudited financial results for the fiscal year ended December 31, 2024, on March 11, 2025. Total revenues for fiscal year 2024 were RMB231.1 million, a decrease from RMB340.2 million in fiscal year 2023, primarily due to a strategic refocusing on core, high-margin businesses.
The company reported a net loss of RMB140.8 million for fiscal year 2024, compared to RMB89.2 million in fiscal year 2023. This increase in net loss was significantly impacted by an impairment loss of long-term investment totaling RMB63.0 million, compared to RMB4.9 million of other income in the prior year.
Despite the revenue decline, 36Kr demonstrated improved operational efficiency, with operating expenses decreasing by 31.2% year-over-year to RMB190.1 million. The company also maintained a gross profit margin of 48.6% for the full year and achieved its 16th consecutive quarter of follower growth, reaching 36 million followers by the end of 2024.
For the second half of 2024, total revenues were RMB128.7 million, with operating expenses decreasing by 50% year-over-year to RMB73.1 million. The gross profit margin for the second half remained above 50% at 52.0%.
Additionally, on October 3, 2024, the company effected a change in the ratio of its American Depositary Shares (ADSs) to Class A ordinary shares. The new ratio is one ADS representing five hundred Class A ordinary shares, adjusted from the previous ratio of one ADS representing twenty-five Class A ordinary shares.
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