Kohl's announced an enhanced footwear strategy for the critical back-to-school season, focusing on popular brands and trending styles. The retailer plans to roll out more Converse shoe options and Nike Court style footwear.
The expanded assortment will also include new Adidas retro-inspired looks and Madden Girl trends, aiming to appeal to a broad range of customers. This initiative is designed to drive sales in a key category during an important shopping period.
This move is part of Kohl's broader effort to rebalance its merchandise and invest in categories that resonate with its customer base, addressing past strategic missteps that deemphasized core product offerings.
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