Wrangler® and Coors Banquet® have officially collaborated for the first time to introduce 'Beer Wash Jeans,' denim washed in Coors. This limited-edition product puts a Banquet spin on the classic Wrangler Cowboy Cut jean, aiming to deliver a soft, comfortable feel and a timeless, vintage look. The collaboration uses repurposed brewing resources from Coors.
Each pair of Beer Wash Jeans is outfitted with a unique tag that features a Coors Banquet bottle opener and a patch kit for customization. This partnership brings together two brands deeply influential in Western lifestyle and pop culture. The collaboration is available for a chance to win through a sweepstakes from October 11-21.
Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, noted that both brands have authentic legacies in the American West. John Meagher, vice president of global brand marketing for Wrangler, highlighted the historic nature of pairing beer and jeans, expecting consumers to appreciate this special product.
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