Wrangler®, the legendary denim and lifestyle brand, and Genesco, a footwear industry leader, have signed a new multiyear licensing agreement. This agreement authorizes Genesco to design, source, and market men’s, women’s, and children’s footwear under the Wrangler brand. The partnership aims to strengthen Wrangler’s brand presence and expand its reach into the footwear market.
The collaboration is a strategic move for both companies, supporting Wrangler’s growth as a cross-category lifestyle brand. It leverages Genesco’s extensive branded footwear expertise to deliver fresh and distinctive designs. The initial collection is expected to feature a blend of classic Wrangler-inspired designs and more trend-driven styles.
Steve Armus, Vice President of Licensing and Collaborations at Wrangler, stated that the partnership represents a promising opportunity to introduce Wrangler footwear to a wide audience. The first Wrangler footwear collection under this licensing agreement is expected to launch in Fall 2026, indicating a long-term strategic initiative.
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