Klaviyo, the B2C customer‑relationship‑management platform that has evolved from an email‑marketing tool into a full‑stack CRM, announced that former SAP, Workday and Eightfold.ai executive Chano Fernández will join co‑founder Andrew Bialecki as co‑chief executive officer, effective January 1 2026. The dual‑leadership model splits responsibilities: Bialecki will focus on the company’s AI vision and product development, while Fernández will oversee go‑to‑market, operations and finance.
Fernández brings a decade of experience scaling global enterprise software businesses. His tenure at SAP and Workday sharpened his ability to drive large‑scale sales and operational efficiency, and his recent role as co‑CEO of Eightfold.ai—an AI‑powered talent platform—demonstrates his expertise in monetizing AI. His appointment signals Klaviyo’s intent to accelerate its AI‑first strategy and deepen its enterprise footprint, building on a 64% increase in enterprise customers in Q2 2024 and a 40% year‑over‑year rise in customers generating more than $50,000 in annual recurring revenue in Q1 2025.
Klaviyo’s shift toward AI has already begun to reshape its product portfolio. The platform now offers predictive analytics, automated workflows and AI‑powered customer‑service agents that drive higher engagement and conversion rates for merchants. By pairing Bialecki’s product focus with Fernández’s GTM and operations expertise, Klaviyo aims to convert this technology advantage into broader market share, particularly among larger B2C brands and global enterprises that demand sophisticated, AI‑enabled customer insights.
Management emphasized the strategic fit of the new structure. Bialecki said, “This is a once‑in‑a‑generation technology shift, and we intend to lead it. By strengthening our leadership team, I can focus on developing the AI‑first products that will shape the next decade of Klaviyo and accelerate our innovation.” Fernández added, “AI is reshaping how brands understand and deepen relationships with their consumers. I am excited to advance our position as the B2C CRM market leader and help our customers harness this transformation in ways that drive real business impact.”
The co‑CEO arrangement is designed to accelerate execution. With Fernández steering global sales, operations and finance, Klaviyo can scale its enterprise sales pipeline and optimize cost structures while Bialecki drives product innovation. This dual focus is expected to accelerate revenue growth, deepen customer retention, and expand Klaviyo’s presence in international markets where AI‑enabled CRM solutions are in high demand.
The appointment also reflects Klaviyo’s broader strategy to move beyond its core e‑commerce customer base. The company’s enterprise expansion has already yielded a 64% rise in enterprise accounts, and the new leadership is positioned to capitalize on this momentum by targeting larger B2C brands and global enterprises that require advanced AI‑driven customer engagement tools.
Overall, the co‑CEO change is a material event that signals Klaviyo’s commitment to AI‑first growth and enterprise expansion, positioning the company to capture a larger share of the rapidly evolving B2C CRM market.
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