Laser Photonics Corporation announced the appointment of Robert Hoffman as its new Outside Sales Director on September 24, 2024. This strategic hire is part of the company's long-term growth and diversification strategy, aiming to propel market penetration in laser material processing.
Mr. Hoffman brings over 10 years of sales leadership experience, including serving as Southeast Regional Sales Manager for Keyence, a provider of factory automation solutions. His expertise in factory automation and manufacturing sectors is expected to be crucial in implementing innovative sales processes.
The company anticipates that Mr. Hoffman's leadership will be instrumental in reducing sales cycle times and streamlining processes necessary for growth. His immediate goals include enabling sales staff to conduct more onsite demonstrations and part testing at customer facilities.
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