Lifeward Ltd. announced on August 4, 2025, the expansion of its distribution partnership with SportsMed Products Ltd. (SMP Ltd.). This expanded agreement includes the distribution of AlterG product lines within the United Arab Emirates (UAE) and throughout the entire Gulf Cooperation Council (GCC) region.
SMP Ltd., operating as SportsMed Performance Trading LLC in the GCC, has been the exclusive AlterG dealer in the United Kingdom and Republic of Ireland since 2015, having sold over 300 AlterG devices. This long-standing relationship provides a strong foundation for the new market expansion.
The expansion into the UAE and broader GCC is a critical step in driving the global reach and success of the AlterG product lines. SportsMed has already launched a new demo zone in Dubai, allowing customers to experience the latest AlterG NEO+ system.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.