Life360 announced the launch of two new innovations within its advertising platform: Place Ads by Life360 and Uplift by Life360. Place Ads is a location-based targeting product designed to reach families based on their real-world behavior and household context. Uplift by Life360 provides deterministic measurement to prove in-store impact.
These new tools are designed to redefine real-world targeting and measurement for advertisers. They enable the delivery of brand messages based on actual consumer behavior and provide verifiable insights into in-store impact. This enhances the value proposition of Life360's advertising offerings.
The introduction of Place Ads and Uplift represents a significant operational milestone in Life360's efforts to grow its advertising revenue. These innovations leverage the company's core location technology to offer more effective and measurable advertising solutions. This builds upon the earlier acquisition of Fantix's AdTech AI platform.
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