Roku announced the launch of its new ad-free subscription video-on-demand (SVOD) service, 'Howdy', on August 5, 2025, priced at $2.99 per month. Lionsgate is a key content provider for this new service, which features a library of nearly 10,000 hours of content.
The inclusion of Lionsgate's content on 'Howdy' expands the studio's distribution footprint and provides an additional licensing revenue stream for its extensive film and television library. This move aligns with Lionsgate's strategy of platform agnosticism to maximize content monetization.
Partnering with Roku, a leading TV streaming platform, allows Lionsgate to reach a broader audience with its award-winning entertainment. This new deal contributes to the studio's efforts to diversify its revenue sources in the evolving streaming landscape.
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