Lionsgate is actively integrating artificial intelligence (AI) technology into its pre-production and post-production workflows, as reported on July 29, 2025. The studio is collaborating with companies like Runway, a leader in AI creative tools, to achieve these efficiencies.
The strategic goal of this AI adoption is to optimize production processes and streamline specific use cases, such as visual effects (VFX). Management's stated intent is to 'save money' and improve overall efficiency in content creation.
This initiative is expected to lead to tangible cost reductions and potentially faster turnaround times in complex production areas like VFX. By leveraging AI, Lionsgate aims to enhance its competitive position by improving cost structures in the high-expense entertainment industry.
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