Roblox launched a new licensing feature on its videogame platform on July 15, 2025, with Lionsgate announced as a key partner. This initiative allows intellectual property holders, including Lionsgate, to integrate their characters and worlds into Roblox games.
This partnership creates a new avenue for Lionsgate to monetize its extensive content library and popular franchises within the interactive gaming environment. It expands the reach of Lionsgate's intellectual property to a broad and engaged digital audience.
The collaboration with Roblox represents a strategic move for Lionsgate to tap into the growing creator economy and digital entertainment market. It provides an additional revenue stream beyond traditional film and television distribution.
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