Light & Wonder, Inc. announced on January 16, 2025, a partnership with PENN Entertainment to launch its new player engagement product portfolio on PENN's online Hollywood Casino in Michigan. This portfolio includes the innovative WONDER DROPS™ jackpot mechanic, which offers operators the flexibility to provide progressive or static cash prizes layered on top of any game within Light & Wonder's network catalogue.
Under the terms of the agreement, PENN Entertainment gains exclusive access to these new player engagement tools ahead of Light & Wonder's global rollout. The suite of tools also encompasses features such as Free Rounds and Multiplayer Games, with additional functionalities like tournaments, Hot Seats, and daily free games planned for future release. This exclusive partnership highlights the strategic value of Light & Wonder's new offerings.
Bob Hays, Chief Commercial Officer of iGaming at Light & Wonder, stated that this launch is a key step in the company's strategy to offer flexible systems that provide innovative and engaging gaming experiences. This collaboration is expected to redefine how players interact with Light & Wonder's content and strengthen its position in the online gaming market.
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