El Pollo Loco announced on November 18, 2024, the addition of the $5 Original Pollo Bowl to its menu, expanding its value offerings. This new item complements the existing two tacos for $5 promotion, providing more affordable options for customers.
The company also integrated Apple Pay and Google Pay capabilities across its system. This technological enhancement aims to improve customer convenience and streamline the payment process at its restaurants.
These initiatives are part of El Pollo Loco's strategy to enhance its value proposition and customer experience. By offering competitive pricing and modern payment solutions, the company seeks to attract and retain a broader customer base.
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